Posted March 2, 2010

Indiblu Creates Nonprofit’s Annual Report To Tell Story Behind the Numbers
Team turns required report into storytelling tool

Charlotte, NC –Indiblu Creative, a Charlotte-based idea team, has taken Monarch’s 2008-2009 annual report to a new level. The annual report is a required part of doing business for charities, but Indiblu saw it as an untapped opportunity for communicating Monarch’s story.

“By using an annual report as more than just a financial statement, nonprofits will reap the benefits of truly communicating to their constituents, “ said Kimber Flynn, president and creative director at Indiblu.  “An annual report can be a tool used to build trust when companies carefully illustrate how responsible they are in running their business. And, now, more than ever, trust is key in maintaining donor relations.”

While including the traditional financial numbers, Indiblu designed the report to share success stories, focus on accomplishments amid a troubled economy, and ask for participation from their supporters and communities going forward. At a time when many companies are cutting back on marketing, Indiblu has found a way to maximize limited budgets. Since an annual report is a necessity, it is already part of the budget. It can serve as a way to further engage supporters such as sponsors, donors, volunteers, and the community. This tactic allows the report to function as a communication tool towards brand loyalty as opposed to simply a report of old financial news.

Dr. Peggy Terhune, CEO of Monarch, is pleased with this approach. “We have worked so hard to exceed goals and maintain a level of excellence that has come to be expected of Monarch. It hasn’t been easy in this economy. But we have succeeded. Indiblu took this information to build an engaging report that shares the stories behind the numbers.”

The Monarch 2008-09 annual report will be in a downloadable pdf format on the Monarch website at http://www.monarchnc.org/about/ar2009.pdf.

For more ideas on how to maximize your annual report, visit www.indiblucreative.com.
 
Indiblu Creative is an award-winning firm in Charlotte, N.C. which specializes in branding, marketing, print design, web design, and social marketing for nonprofits, organizations, companies, and causes that make a difference in the world. To learn more about how Indiblu is “creative with a cause,” please call (704) 587-3625, find us online at www.indiblucreative.com <http://www.indiblucreative.com> .
 

 
                                                              
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